MidSouth Fiber Internet Selects Atlas CORE to Accelerate eCommerce Growth

MidSouth Fiber Internet Selects Atlas CORE to Accelerate eCommerce Growth

ST. LOUIS, June 3, 2025 – Atlas Digital Group, the leading eCommerce and omnichannel commerce company for the broadband industry, and MidSouth Fiber Internet, a state-of-the-art fiber internet service provider for southern Texas, announced that MidSouth has selected the Atlas Digital CORE platform to enhance customer acquisition.

Based in Navasota, Texas, MidSouth focuses on delivering high-speed internet to rural and suburban communities across six counties, including Brazos, Grimes, Madison, Montgomery, Walker and Waller. The company is a subsidiary of MidSouth Electric Cooperative, which has always sought to increase both the quality of life and economic health of their service area.

CORE will help Midsouth Fiber deliver on its mission to bridge the digital divide in underserved areas by providing reliable and fast internet connectivity. CORE gives Midsouth and its customers a dedicated eCommerce platform that makes customer sign-up a fast, efficient and user-friendly experience.

CORE enables a full end-to-end personalized shopping experience from address serviceability through scheduling the order for installation. CORE also captures leads and preorders easily and quickly, personalizing the sales experience during all phases of network expansion. CORE integrates with GLDS’s BroadHub platform to enable order automation.

Brandon Northcut, Vice President of Data and Business Intel at MidSouth Electric Cooperative, said, “At MidSouth Fiber, we are passionate about bridging the digital divide by providing state-of-the-art internet service to the communities we service. Atlas Digital Group makes it easy to connect people with essential digital services through CORE.”

Mark Mihalevich, chief executive officer and founder of Atlas Digital Group, said, “Atlas Digital Group is thrilled to collaborate with MidSouth Fiber, a company that improves the lives of communities across Texas in many ways. Through our expertise and the power of the CORE platform, we’re helping MidSouth Fiber put communities first.”

Atlas Digital Group, which has delivered more than $2 billion in client lifetime revenue, is now enabling dynamic sales experiences to millions of homes throughout more than half of U.S. states and powering broadband sales for eCommerce, field sales, inbound and retail sales channels.

About MidSouth Fiber Internet

MidSouth Fiber Internet is a high-speed internet service provider based in Navasota, Texas, and a subsidiary of MidSouth Electric Cooperative. Established to address the digital divide in rural and suburban communities, MidSouth Fiber delivers reliable, symmetrical fiber-optic internet with speeds ranging from 1 Gbps to 5 Gbps. Operating across six counties in Texas, the company offers residential and business internet solutions with no contracts, free network security and 24/7 local support. Since its launch in 2019, MidSouth Fiber has rapidly expanded its network to more than 2,800 miles of fiber, connecting thousands of subscribers and enabling remote work, online education, and economic growth in underserved areas. Guided by cooperative principles, MidSouth Fiber is committed to enhancing connectivity and quality of life for its subscribers. For more information, visit https://midsouthfiber.com

About Atlas Digital Group

Atlas Digital Group is an omnichannel commerce company enabling dynamic sales experiences for the broadband industry. The Atlas CORE platform is a highly nimble and configurable platform with deep performance insights to enable ongoing conversion optimization and performance improvements across all sales channels. Atlas was founded to bring a culmination of industry experience and best practices together to develop the most innovative and effective capabilities for broadband operators to acquire customers. For more information, visit https://atlasdigitalgroup.com.