Increased Television Viewership from Summer 2024 to Summer 2025

Increased Television Viewership from Summer 2024 to Summer 2025

Mitchell SD – The summer quarter of 2025 experienced a rise in viewership of leading cable channels in
rural America. From June to August 2025, nearly all of the top 100 cable television channels saw an
increase in viewership, with CBS, the top channel, showing a gain of over 40% compared to the summer of 2024. With the collaboration of Innovative Systems MG-TV video operators across the U.S., thousands of households are being counted in this ongoing research project. The data collected in this study is anonymous viewership information based on Set-Top-Box, and consumer devices using the provider’s live streaming service.

The top 2 channels showed significant increases in viewership during this three month reporting period compared to the period from March to May 2025.

• CBS – 56.13 – June-August, up from 53.90 compared to March-May 2025.
• Fox News – 48.60 – June-August, up from 42.15 compared to March-May 2025.

Other Highlights of the Summer 2025 Channel Stats Report:

• Great American Family is moving up rapidly, going from 42nd to 29th.
• HGTV cracks the top ten at number seven.
• Lifetime adds Dr. Pimple Popper and pops up to 22nd place.

Click on this link if you would like to receive a free copy of the quarterly channel stats reports.

About Innovative Systems
Innovative Systems is a leading vendor of solutions for North American communications and utility
providers with over eight hundred deployed systems. eLation™, our BSS/OSS solution, includes
integrated billing, provisioning, mobile apps, financials, and mapping. MG-TV is our one-platform
approach to video solutions such as Middleware, VOD, Cloud DVR, Restart TV, HLS Live Streaming,
Conditional Access, and set-top boxes. The APMAX™ platform provides enhanced voice and hosted
business solutions. The Innovative Systems Print Division is a full-service printing company specializing in print services for the telecommunications and utilities industries. For more information, visit, www.innovsys.com