R&M Realigns Strategy

R&M Realigns Strategy

Sales in 2025 below expectations. Growth in Asia, the Middle East and in the Data Center sector. Initiatives launched to increase customer focus and competitiveness.

Wetzikon/Fremont, March 13, 2026. R&M, the globally active developer and provider of high-end infrastructure solutions for data and communications networks, based in Wetzikon, Switzerland, can look back on a strategically decisive year. The 2025 business year was characterized by a change in management, giving the company the opportunity to rethink its positions and strategies. «We have launched dedicated initiatives to return to sustainable profitable growth,» says Dr. Roger Baumann, CEO of R&M since summer 2025. R&M generated consolidated sales of CHF 260.3 million in the reporting year, a figure below company expectations. Sales declined by 2.6 %. «The EBIT margin remained weak at 2.4 %,» adds the CEO of R&M.

Major regional differences

The performance of the sales regions and business areas varied greatly. In the core markets of Switzerland and Germany, cautious investments led to a decline in sales of 10 %. In Central and Western Europe, investments in new buildings and modernizations stagnated, resulting in a negative impact on demand for cabling systems for local data networks (LAN). In contrast, R&M recorded growth of between 10 % and 17 % in Eastern and Southern Europe, the Middle East and Asia following project acquisitions.

The LAN range remains the largest revenue driver. R&M focuses on innovative and high-end products. They support ultra-fast wired and wireless data transmission, power supply via local data networks (Power over Ethernet) and digitalized intelligent building automation. One focus is on quick-assembly solutions that will further reduce the workload for installation companies.

In-demand solutions for 5G and data centers

The expansion of broadband networks (Fiber to the Home) slowed down, particularly in Germany. Nevertheless, R&M excelled with solutions that accelerate expansion projects. These include pre-terminated distribution stations as well as easy-to-install splice closures for the aerial and underground distribution of optical fibers.

In India, R&M is a sought-after partner of 5G suppliers, among others. R&M supplies fiber optic cabling for mobile radio antennas. A turnaround was achieved in North America in the reporting year, with R&M realigning its sales strategy and acquiring new projects in the Public Networks and Data Center sectors. The R&M Data Center segment recorded growth of 15 % worldwide, fueled by the AI and digitalization boom.

Top priority: Sustainable profitable growth

The reporting year also saw a restructuring of the management of the family-owned company R&M. Alongside the new CEO, Dr. Roger Baumann, long-standing head of the business in Asia Laurent Amestoy was appointed Chief Sales Officer (CSO). He is responsible for global and regional market development. Jonas Güresir, a junior manager from the company’s own ranks, took over Operations as COO and is also responsible for the sustainability strategy.

The management has launched targeted strategic initiatives that are intended to lead R&M back to sustainable profitable sales growth. This will place even greater emphasis on customer focus and reduce complexity in the product world and organization, making R&M more competitive. Key product groups in the connectivity sector will be harmonized and the Sales, Purchasing and Production departments will be more closely integrated on a global level. «It will be easier for our customers to plan and build modern network infrastructures in the future. The strategy program reaffirms the core competencies and values of R&M, such as innovation, quality, customer orientation, flexibility and sustainability,» emphasizes Roger Baumann.

R&M expects the market situation to remain complex for 2026, but is also expecting increased demand. Investments in LAN, broadband and 5G remain inconsistent. The unabated demand for AI resources and computing power is driving the data center market around the world. R&M is also increasingly cultivating vertical markets, such as healthcare, railway infrastructure, the defense sector and renewable energies.

Download the Annual Report and further information on the financial year: https://www.rdm.com/company/about-rm/annual-report/