FFB Week 3 – Parks Associates Consumer Study Highlights: Assistive Technologies for Older Adults and How Fiber Connects Independence

As the U.S. population ages, the demand for solutions that help seniors live independently is accelerating—while the healthcare and senior care workforce faces a growing staffing crisis. In this episode, Elizabeth Parks, President & CMO of Parks Associates, joins Gary Bolton, President & CEO of the Fiber Broadband Association, to unpack new research on the evolving market for independent living solutions for older adults. The conversation explores seniors’ desire for independence, family caregivers’ awareness and expectations, and the technologies gaining traction—from smart home systems and medical alerts to fall detection, mobility aids, home modifications, and community-based services. Elizabeth shares key insights into adoption barriers, trusted information channels, and practical strategies to overcome challenges, highlighting how connectivity and broadband-enabled solutions like fiber can play a critical role in supporting aging Americans. 

With Special Guest:

Elizabeth Parks