FBA Presents – The Power of Connection: Turning Latino Engagement into Measurable Growth

Latino communities represent one of the most compelling growth opportunities in today’s fiber markets. Organizations that approach engagement as a cross-functional priority, spanning marketing, operations, customer experience, and leadership, are positioned to build lasting impact.

In this session, Juana will share how she helped move Latino engagement at ALLO from a departmental effort to a company-wide operational priority. She’ll walk through how she earned executive buy-in, aligned cross-functional teams, navigated internal challenges, and launched campaigns that strengthened community connection while driving measurable revenue growth.