FBA Presents – Create Better Customer Journeys with AI Tools: Practical Guide and Real-World Examples for Fiber Broadband Providers

Join us for practical session designed specifically for marketing and customer experience professionals in the broadband industry.

Discover how AI is transforming customer interactions—from tailoring scripts and campaigns that speak directly to the unique personas in your fiber footprint, to real-time agent assistance and post-interaction analytics that scale quality assurance and customer satisfaction measurement. We’ll explore how to integrate AI effectively with key internal systems of record, introduce frameworks for responsible and secure AI use, and offer hands-on prompting techniques that build value without overwhelming your team.

Learn how to enhance your current workforce’s capabilities—not replace them—with AI tools that boost performance, personalization, and trust. 

Presented by:

• Rey Berrones, Head of Creative Services, Peñasco Valley Telephone Cooperative 
• Jason Smith, CTO, GOCare