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FBA Presents – Boosting Broadband & Services: The Power of NPS Tracking

December 8, 2023 @ 1:00 pm - 2:00 pm

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Discover how tracking Net Promoter Score (NPS) over time can transform customer satisfaction and loyalty in the broadband and home services sector. This presentation by Parks Associates President and CMO, Elizabeth Parks, will delve into the vital role of NPS as a tool for continuous improvement, enabling businesses to fine-tune their offerings, enhance customer experiences, and ultimately drive growth and retention. The presentation includes insight from Parks Associates ongoing quarterly consumer survey work of 8k or 10k US internet households.

Presented by:

Elizabeth Parks, President and Chief Marketing Officer, Parks Associates