FBA Presents – Improve Your Marketing AND Stop Commoditizing Your Service
July 15 @ 12:00 pm - 1:00 pm
- This event has passed.
What does better service mean to your customers and prospects? Send five minutes Googling internet service and you will find what carriers see as their competitive advantage – speed and price.
Sadly, this breaks a basic tenant of effective marketing:
- You are doing yourself a disservice and creating future churn if you boil down your offering to price, and in this case speed.
- Good marketing always has been and always will be about promoting benefits. Speed and price are features, replicable and/or beatable.
- Creating a benefit-based relationship with customers creates loyalty.
In general, carriers are doing a lousy job conveying the BENEFITS of their services, whether they are faster and/or cheaper or not.
Too often in the broadband industry, ISPs assume the persuasion’s done/finished because Broadband is a “utility.” Meanwhile, Consumers consider broadband a “technology” that requires actual benefits to inspire choice and change.
Learn successful marketing tactics to lead with benefits, create unprecedented customer satisfaction, and reduce churn. You will walk away with tactics to increase your marketing value, drive attention to your brand, and prevent your business from becoming a commodity in the market.
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