FBA Presents – Smarter TV for Broadband Growth: Simple to Launch, Easy to Love
October 9 @ 1:00 pm - 2:00 pm
As broadband competition intensifies, video remains one of the most effective tools for attracting new subscribers and keeping existing ones loyal. But launching and maintaining a compelling TV service shouldn’t be expensive, complex, or time-consuming. In this session, we’ll show how operators can use a modern, pre-integrated TV platform to add real value to their broadband bundles – without overloading their teams or budgets.
Who should attend
- This session is ideal for leaders focused on broadband growth, product bundling, and customer experience, including:
- Broadband & ISP executives seeking to differentiate in competitive markets
- Product managers evaluating video as part of a converged offer
- Technology and operations teams looking to simplify TV delivery
- Sales and marketing teams focused on subscriber acquisition and ARPU
What you’ll learn
- How to efficiently launch and manage TV services using a proven, out-of-the-box solution
- Practical ways to enhance broadband value with engaging content, seamless UX, and broad device support
- How operators are using TV to reduce churn – especially by serving older users, families, and casual viewers
- Monetization strategies that fit your business: traditional Pay TV, ad-funded, and freemium models
- How to navigate common transition challenges: ad insertion, legacy system migration, and serving a diverse subscriber base
Presented by:
