Artificial intelligence is transforming telecom networks—from how they are designed and operated to how service providers optimize performance, As fiber networks mature, the challenge is no longer just deployment – it’s maximizing value, differentiation, and long-term scalability. In this episode, Darren Farnan, General Manager of United Fiber joins Gary Bolton, President & CEO of the Fiber Broadband Association to explore how providers can deliver ARPU growth through deeper residential and commercial service adoption, while enhancing customer satisfaction. Darren will share how United Fiber is competing and winning in an increasingly crowded market by leaning into local advantage, transparent pricing, and superior customer experience. Finally, they’ll dive into the role of XGS-PON and multi-gig upgrades in future-proofing networks and enabling new revenue opportunities in the next era of fiber broadband.