FFB Week 33 – Bringing a Consumer Perspective to Home Internet

Over the past 5 years, satisfaction with home internet providers has risen for the whole industry, but particularly for Fiber-based providers (10 pts). We do see the higher speed tiers and network quality being offered to customers today as driving the rise in satisfaction. Still, not all consumers want or are even aware of higher speeds and Gigabit speed tiers. Others believe they can cut the Fiber internet cord and get by with 5G unlimited plans or free WiFi. As the Fiber industry is poised to expand, it may need to go beyond the focus on speed and adopt targeted campaigns to attract and retain very different sets of customers.

Webinar Presenter: Dritan Nesho, Global CEO, HarrisX

Dritan Nesho is a business executive and entrepreneur with experience in corporate strategy, market research, product development, technology, media, and public policy. He is the CEO of HarrisX, a leading Technology, Media and Telecom focused market research and data analytics company.  Dritan also serves as a co-director of the Harvard-Harris Poll, a monthly public policy poll conducted by the Harvard Center for American Political Studies (CAPS) and The Harris Poll. Previously, Dritan served in the roles of Director of Corporate Strategy and M&A, Director of Product Management, and Director of Civic Technology at Microsoft, working close with two Microsoft CEOs, its President, Chief Strategy and Chief Marketing officers. He co-founded and oversaw the development of Microsoft Pulse, a real-time audience and consumer research platform, and was involved in building Microsoft’s campaign technology services ecosystem. Prior to Microsoft, Dritan served as Vice President and Chief of Staff to the CEO at Penn Schoen Berland, a leading market research, political polling, and strategic consulting firm, and was a Director and Chief of Staff to the global CEO of Burson-Marsteller, the public relations and public affairs giant. His clients have included Apple, AT&T, Facebook/Meta, Microsoft, News Corporation, T-Mobile and Verizon., among others Dritan is a Fellow at Harvard’s Institute for Quantitative Social Sciences and lectures on political polling and opinion research at Harvard University and at The George Washington University’s Graduate School of Political Management.