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Pamela Gillies

VP of Marketing - Harmonic

 

 

Nominee Questionnaire

Please provide a short bio for voters to get to know you. Highly passionate Marketing Executive with 20+ years in global marketing, strategy, business development, operations, brand-building, and digital transformation in public and & private companies. Inspiring, approachable, authentic, creative, and focuses on purpose-driven strategies.

➤ Results-Driven Global Marketing, Revenue, & Operations Expertise
• Vast Operational Experience: Experienced in global marketing, strategy, business development, operations, brand-building, and digital transformation in public and & private companies.
• Digital Strategy: Developed digital strategies including “Go-to-Market” campaigns, digital conversion, and campaign nurturing.
• Leadership: Under operations led project management, product development, software engineering, business development, customer service, internal and external sales teams, and regulatory affairs.

➤ High-Impact Team Building and Leadership
• Uses a Servant Leadership style with a mentoring and growth mentality/approach that builds cohesive environments and cultures that actualize goals.
• Led global teams including customer service, regulatory affairs, project management, product management/development, software developers, event management, etc.
• Strategically builds new teams from the ground up.

➤ Data-Driven Operations and Decision-Making for Continuous Improvement
• Optimized Operations: Looks for ways to streamline operations.
• Marketing Dashboards: Developed an automated marketing platform and information extracting dashboard which provided information on key customer metrics used to make better business decisions.

➤ Marketing & Product Growth Expertise
• Strategy: Developed and marketed digital and web-based products and services including strategies provided to customers to ensure campaign success.
• UX Analysis: Analyzes “user experience” data and touchpoints into actionable plans for business growth.
• Revenue Strategy: Business planning and go-to-market strategy development for product positioning, including P&L, risk assessment, competitive landscape analysis, customer feedback, promotional planning, etc.

➤ Values Partnerships & Communities
• Board Membership: MACTA Board Member & Treasurer.
Podcasts: Developed podcasts in Thought Leadership, and on the topic of empowering business professionals, and education of SMBs.
• Public Speaking: Speaker/author for employer events, franchisee summits, and marketing innovators groups; facilitates board meetings that help identify and address key issues with the business.
Please explain why you consider yourself an excellent candidate for the Board of Directors of the Fiber Broadband Association. I started my career in telecommunications and broadband over 20 years ago. Most recently I was with the National Content & Technology Cooperative and now on the Fiber/Video supplier side with Harmonic. I have many great relationships and feel I can help take FBA to the next level.
How many years has your company been a Fiber Broadband Association Member? 3
How many years have you participated in Fiber Broadband Association activities? 5
Please indicate any Fiber Broadband Association Committees or working groups you have participated on including position and years served. Supported FBA via NCTC membership campaigns and education.
Please list any Fiber Broadband Association Contributions (activities supported, assets developed, documents drafted, webinars presented, etc.) Same as above.
Describe your current job and functional responsibilities. Lead all global marketing efforts.
What was your previous position? VP of Marketing & Communications
How many years did you hold your previous position for? 6
Do you have experience as a member of a Board of Directors? Yes
If you answered yes, please provide the entity, the number of years served, and the officer position held. BOD WICT
BOD MACTA
BOD Legal & Legislative
BOD – Chairman Fire Department
The bylaws prohibit convicted felons from serving on the board. Is there any legal impediment that would prevent you from serving on the Board? No
Is there any legal issue personally of which the Association should be aware? No
Being a Fiber Broadband Association Board Member requires a considerable time commitment. Please confirm that you have the support of your company if you are elected. Yes
Please provide a short overview of your experience with telecommunications, fiber optics, and FTTH technologies. Over 10 years direct experience with telecom, municipalities, co-op companies and direct working relationship with FTTH, Fiber Optics provides on the supplier, hardware and technology R&D side.
Please describe the goals you would like to accomplish during your term as Fiber Broadband Association Board Member. Help FBA take their events, attendance, sponsors and learning & development to the next level.
Have you reviewed the Board of Directors’ Responsibilities document, and do you understand what is required? Yes
Please describe the level of commitment (in terms of time and effort) that you intend to make to the Association during the three-year term. I intend to help FBA with as much time and effort as it takes. I am in it to win it.