2024 Consumer Internet User Study

Mike Render, Principal, and Founder, of RVA LLC showcased data at the Fiber Broadband Association Premier Members Meeting related to the 2024 North American fiber broadband deployment numbers.

This FBA/ RVA study based on 3000 US and Canadian consumers, focuses on the unique value of fiber broadband to consumers.  Of special note, 65% of all internet users now believe that fiber is the best internet connectivity technology.   The study includes:

• Fiber performance advantages tested in the study
• Fiber perceptual advantages
• The fiber marketing messages of most interest to consumers
• Interest in localized services augmenting the fiber advantage
• Key customer service aspects that can augment the fiber experience.