Fiber for Breakfast 2022 Week 50 – Strategy for Winners: It’s All About Experience

For broadband service providers, the propositions of ever-increasing speed and bottomless reliability have been on the selling landscape for far too long. Winners in the market realize that these propositions are now a race to the bottom as the need for speed is no longer in alignment with actual market demand. What people want now is not faster speeds at a lower price, but an enriching online experience carefully crafted by their service provider instead.

Join us for Fiber for Breakfast as we talk with Matt Collins, Executive Vice President of Commercial Operations and Chief Marketing Officer at Calix, to hear insights about new managed service models broadband service providers should consider that provide exceptional results.

Webinar Guest

Matt Collins is Executive Vice President of Commercial Operations and Chief Marketing Officer (CMO) for Calix. The Calix commercial operations team is responsible for supply chain operations, demand management, commercial strategy and analytics, field operations, and global process transformation. Matt also leads the Calix go-to-market team which is responsible for corporate, field, and product marketing, as well as partner operations and business development. Over the course of his career, Matt has built and led marketing and strategy teams at Dun & Bradstreet (D&B), IBM, McKinsey, and Merck. At D&B Matt was SVP of global marketing and go-to-market strategy. Prior to joining D&B, he spent over a decade at IBM in senior marketing and strategy roles across IBM’s software, hardware and services businesses. While at IBM Matt also led several cross-company “Smarter Planet” growth initiatives and helped build the chief analytics officer function. While at McKinsey, he worked with many of the firm’s leading global clients to help them transform their go-to-market and operations strategies. Matt received his MBA from Harvard University and has a B.A. from Dartmouth College.